ViSalus Sales Increase Seven-Fold, Co-Founders Invest Significantly in Blyth

Today marks a monumental achievement in the history of ViSalus. Not only does it bear witness to the explosive growth that ViSalus and the Body by Vi 90-Day Challenge are experiencing, it also sends a message that is loud and clear about our future… a future that is brighter than ever before. It’s a day where myself and ViSalus co-founders Blake Mallen (@blakemallen | Facebook) and Nick Sarnicola (@nicksarnicola | Facebook) celebrate with Blyth, the Goergen family, and our entire ViSalus network.

We are revolutionizing the health and wellness direct selling industry and helping thousands (soon to be millions) of people to get healthy while achieving their weight loss and nutritional goals.

Three words come to mind…


Here is the official press release that announces the explosive growth of ViSalus and how we are poised for phenomenal growth. Are you in?

ViSalus™ Sales Increase Seven-Fold to $231 Million in 2011 from $34 Million in 2010

All ViSalus Co-Founders Continue in Leadership Roles and Invest $14.6 Million Stake in Parent Company Blyth, Inc.

LOS ANGELES, Jan. 13, 2012 /PRNewswire/ – ViSalus, the ultra-premium lifestyle company delivering cutting-edge products via the Body by Vi™ 90-Day Challenge, today announced that Blyth, Inc. has completed the third of a four-phase acquisition of ViSalus.  Under the terms of the acquisition agreement between Blyth and ViSalus, the acquisition payments are based on an amount equal to a multiple of ViSalus’s earnings.  The amount on which the payments are based has increased to over $250 million for 2011 compared to approximately $16 million for 2010.  ViSalus’s sales have increased to $231 million in 2011 from$34 million in 2010.

All three company co-founders, Ryan Blair, Chief Executive Officer; Blake Mallen, Chief Marketing Officer; and Nick Sarnicola, top sales leader, have agreed to stay on with ViSalus in their current roles. The founders personally invested $14.6 million from the proceeds of the acquisition in restricted stock of parent company Blyth, Inc., making them the largest inside shareholders after the Goergen family.

“We believe in Blyth. The Goergens have been like family to us so it only makes sense that we go all in with the Blyth family of companies,” stated Ryan Blair, co-founder and CEO of ViSalus.

“This answers the question as to the future of the founders of ViSalus and Blyth once and for all. We now own a significant stake in Blyth,” continued Nick Sarnicola.

“Our vision from day one was to build a great company that would stand the test of time,” said Blake Mallen, Co-Founder and CMO. “In 2008 we were privileged to become a part of the Blyth Family, and today we are honored to be significant shareholders. What excites me most is the lives we can impact together in the years to come.”

“We are gratified that Ryan, Blake, and Nick are continuing in their ViSalus leadership roles and have an enhanced presence with Blyth,” stated Robert B. Goergen, Blyth’s Chairman of the Board and Chief Executive Officer. “ViSalus’ market model and technology savvy is truly transforming the health and direct selling industries.”

Launched in 2005 as ViSalus Sciences and now known as ‘ViSalus,’ the company provides health benefits from weight loss and fitness milestones, or “Challenges”, to better one’s overall health and wellness. ViSalus’ product Kits support a range of fitness goals: Balance, Shape, Core, Transformation and newly launched Fit Kit and are used by people of all ages focused on creating and maintaining individually defined healthy lifestyle.

Learn more about ViSalus at and

About ViSalus 
ViSalus, headquartered in Troy, MI and Los Angeles, CA, is a leading Health Transformation Company utilizing the direct selling channel to distribute its meal replacement and nutritional supplement products. ViSalus is built around the wildly successful Body by Vi™ 90-Day Challenge, a health challenge that helps people achieve their weight loss and fitness goals. ViSalus is majority-owned by Blyth, Inc.

View this release on PR Newswire.

facebook comments:

Comments (38)
    Lily Sanford says:

    I am so proud to be part of this organization and all of my Visalus Family. I’ve never been healthier or happier! Thanks Ryan for the great opportunity.

    Frank Varon says:

    The clear validation that ViSalus has become the standard of the industry and will maintain an extraordinary level of success with no end in sight.

    John Peddy says:

    Great News!! I am a newb to the team but am go gratefull to be a part of this life changing opportunity. Thanks Ryan for this great opportunity! Also thanks to Blake and Nick. You 3 rock!!!

    Oh yes… Can you say “Told U So” ?? Amazing growth in this industry. There could not have been a better time to decrease weight and grow another stream of income. Thank you champs!

    Sebastian says:

    Numbers don’t lie. They’re doing something right.

    Mindy Torres says:

    This ViSalus team is incredible. God is truly blessing this company seven fold!! I love everything about ViSalus and am so thankful that I’m part of it! Just when people think we have no options on this economy, ViSalus gives many options for health, life, and prosperity!! Let’s share this with the world!!!

    Michelle Cunningham says:

    Thank you Ryan, Blake, Nick and ViSalus!! I am so Proud and Blessed to be a part of ViSalus…and to be part of History in the making!! Congratulations to you all!!

    Audra Key says:

    I am amazed by the products my success just after week 1! I am also in love with the way ViSalus is a big family. I have so much support adn many new friends that makes my success just that much sweeter! Great job to all!

    Congratulations Ryan, Blake and Nick on your many accomplishments! Thank you for having the vision and sticking with it! As a stay at home mother with an immuno-suppressed son you have given me options that I never thought I would have again, despite a Bachelor of Science in Information Management from Syracuse University…I am so PROUD to be associated with ViSalus Sciences and so THANKFUL for your hard work!!!!

    Jeff McCarty says:

    Only two words come to my mind: ALL IN! On behalf of the MotorCity Black Jackets, we are intent on sharing with ALL our message of weight management & healthy nutrition via the BBV 90-Day Challenge, that is: START YOUR DAY THE ViSALUS WAY! Today Detroit, tomorrow the WORLD….

    Wow! Congratulations to Ryan, Blake & Nick for such a great accomplishment, also to Blyth for believing in our founders and company! I am so grateful to be a part of such an amazing company, my life along with everyone else whom has joined me either as a customer or promoter has been blessed in all aspects!

    [...] ViSalus Sales Increase Seven-Fold, Co-Founders Invest Significantly in Blyth. Share this:TwitterFacebookDiggTumblrEmailStumbleUponLinkedInRedditLike this:LikeBe the first to like this post. [...]

    CoachCathy says:

    I am not the same person I was 6 months ago. THEN: Fat, Unmotivated, Tired. NOW: Strong, Slim and MOTIVATED! ViSalus has given me my life back…I have a HUGE family of support AND building something to last a lifetime. ALL because 3 servant hearted leaders held themselves to a higher standard and has changed the entire direct selling industry! Love the Vi-Life and my Vi-Family! God Bless Ryan, Blake and Nick!!

    Ryan, Nick and Blake I want to personally congratulate you guys on your success. We have been here since day one and we are loving it more and more. Congrats from the Prater Clan to you! Awesome, Awesome, Awesome!!

    Diana Symbol says:

    Knew this day would come, but what a great  phenomena  to be a part of!! Not only has the ViSalus Core Business been an outstanding experience but the products are truly remarkable!! Here is to the Future and an even bigger Told U So…

    Dawn Hayes says:

    I’m proud & honored to be a part of this company.

    John Gilson says:

    Being in the right place at the right time. Thank you all for the business that changes people’s lives. We are proud to be part of the Visalus family

    God Bless

    John and Maggie Gilson

    Donna Thissen says:

    I am blessed to belong to the Visalus family. Thank you Ryan, Blake, and Nick for your determination, tenacity and vision. You have transformed the lives of do many. And given us the opportunity to believe in our dreams.

    Simply amazing and well-deserved! So happy to be part of the Vi family and transforming lives everyday.

    It’s really a great sight to see Nick and Blake having so much success with you Ryan. I am very aware of where this company has come from to where it is positioned now and it’s a really great sight to see… Keep changing lives gentlemen!!!

    Ryan, Blake & Nick – Congratulations!

    Your vision, leadership and determination have brought ViSalus a long way in a short time, considering the world’s economic problems. Thank you for the opportunity to serve others that you have given each of us in the ViSalus family. God bless you and your families.

    There is NO Competition… You GUYS Rock… M2B BABY! Fired UP!

    Terry Zoerb says:

    I and my family have been blessed by the presence of visalus in are life The first has been the health transformation for my self and Daryl but also extended family .. but also the finacial benifits …,Nick, Ryan and Blake we are so grateful to for their hard work and effort they have put into making such a great company available to all who what the same thing we do … Health and finacial independance …

    I recently joined Visalus and enjoy the product. I’m working towards RD but I’m very excited and proud that I joined when I did. Thank you Rick Blair, Blake Mallen, and Nick Sarnicola for not giving up!

    coachkeenan says:

    Millionaires are made in down markets Visalus has prooven that even in the worst of times it has what it takes hold your heads high shout from the roof tops “WeToldYouSo” the best part is we have not even scratched the surface of Success coming hang on gang this thing is going to be HUGE!!!! BodyByVi for life !!!!! DotheDo. CoachK out.

    Troy says:

    Wow, what an Opportunity…..This has and is a HUGE blessing for my family. Lets all just keep being a blessing to others, and we will be rewarded in a Big way! Remember, Successful people do what Unsuccessful people arnt willing to do, think about it!

    HOW AWESOME IS THIS???? I am so EXCITED….and CONGRATS to RYAN, BLAKE and NICK for this huge successful cornerstone….Blessings to ALL who grab their boot straps and GO FOR IT…..whether it be a surging sprint or a consistent crawl…as long as the movement is FORWARD you ARE going in the RIGHT DIRECTION….just keep making it HAPPEN…THANK YOU VISALUS for the OPPORTUNITY and GIFT

    shari haling says:

    There is no one more deserving, the vision, commitment, dedication, passion and leadership is unsurpassed!!! I am honored to be a part of such an incredible family! Luv you guys and your commitment to us ….your extended family and to changing the health of the world! Xoxoxo

    Mark Lugo says:

    Glad to have been there in the beginning…

    I have been taking the visalus shakes and vitamins and noticed a big change in sleeping and my energy levels.also mind seems to think alot clearer then before.sure is a wonderful product.and all there products are awesome

    Joel Putland says:

    Ryan, congratulations and thank you for raising the bar on an entire Industry my friend!

    Vince Owens says:

    Absolutely No Finish Line Coach!

    I gotta get your book man! I’ve lost 15 pounds and got a free BMW so far in 60 days and am loving Visalus already! Thanks so much!

    [...] positive activity that is setting the tone for an explosive year. From the breaking news of ViSalus’ sales increasing to $231 million in 2011 from $34 million in 2010, AOL Jobs running a feature with me, being interviewed on WPIX TV [...]

    [...] you haven’t already bookmarked ViSalus Co-founder and CEO Ryan Blair’s blog, then you are missing some great stuff. He links to great content that concerns all things ViSalus, [...]

    [...] from left for dead to a startup comeback kid with the Body by Vi Challenge and revenues exceeding $231 million in 2011, not to mention how we’re revolutionizing the industry and how we’re on track to grow [...]

    KELLY TV says:


Leave a Reply


Enter your email address:

Projects & Headlines
Paperback Now Available
Video Vault